NEW YORK, Feb. 20, 2019 /PRNewswire/ — Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), today named Erin Matts US CEO of its data-driven marketing agency Hearts & Science. Matts takes on the Hearts & Science US leadership role following Scott Hagedorn’s recent move to the OMG North America CEO seat.
With a resume that encompasses agency, client-side and publishing experience, Matts joins Hearts & Science following three years as the North American CEO of Annalect, OMG’s data and analytics division. During her tenure she drove increased integration of data analytics across Omnicom’s creative agencies; launched an initiative to increase the number of women in leadership roles across Annalect; and played a leading role in the development and launch of the Omni people-based precision marketing platform.
“As the North American CEO of Annalect, Erin has been invaluable to Hearts & Science from the moment we opened our doors three years ago – supporting every new business pitch and helping us assure continuous innovation in data and analytics,” says Hagedorn. “Beyond her contributions to Hearts & Science, her broader experiences enabling behaviorally-inspired and data-informed marketing solutions for all OMG clients are the perfect credentials for leading an agency that has the word ‘hearts’ and ‘science’ in its name.”
Adds Matts, “Striking the right balance between the two is the challenge that every marketer faces – which is why my priority will be guaranteeing that everyone on every Hearts & Science team can play in the ampersand zone – equally adept at using data for decisioning as well as to inspire innovation and creativity.”
Matts appointment is effective immediately.