Sting and Shaggy perform during 2018 44/876 world tour Presented on a Massive 440-inch 8K screen (Crystal LED Display System) with 22.2 Multichannel Sound System

South by Southwest® (SXSW) March 11 – 13, 2019

Grimes Studio – 500 E 5th St. Austin, TX. 78701

TOKYOFeb. 28, 2019 /PRNewswire/ — NHK, Japanese public broadcaster, in partnership with Sony Imaging Products and Solutions Inc will return again for the second consecutive year presenting  its 8K Theater (Grimes Studio – 500 E 5th St. Austin, TX. 78701) during The Trade Show at SXSW 2019 Austin, Texas.

NHK will world premiere at SXSW March 11 – 13, 2019, the 8K Live footage from Sting and Shaggy’s collaborative 2018 tour called 44/876, which will be accompanied by other 8K contents from Japanese musicians: Sakanaction, Japan’s top rock band; and Superfly, a celebrated solo female artist. The SXSW installation will be the only place in the world you’ll be able to experience 8K x 22.2 multi-surround sound, and an unbelievable audio-visual experience!

The NHK 8K Theater will be installed in Austin during SXSW at Grimes Studio (500 E 5th St. Austin, TX. 78701) and feature a giant 440-inch LED screen (31.8ft wide by 17.7ft tall) that incorporates Sony’s Crystal LED Display System, a visual system that utilizes ultra-fineuses, the world’s smallest LEDs, measuring about the thickness of a human hair (0.003 mm²). The 8K Theater will provide an experience unlike any other TV broadcast through 8K visuals, images with 16-times more pixels than current HD technology, and a truly immersive 22.2 multi-surround sound system. This powerful 8K experience on a screen 4-times larger than the one used in the 2018 SXSW installation. The NHK 8K Theater will provide super high-fidelity visuals on a 440-inch screen with 3D sound from a 24 speaker system.

NHK’s footage will be delivered by the Sony Imaging Products & Solutions Inc.’s Crystal LED Display System. This goes beyond conventional display technologies by delivering over a million-to-one contrast, precise color reproduction, a 99 percent black surface area using 0.003 mm² ultrafine LED, and a 180-degree viewing angle. The technology is currently used in professional applications including broadcast studios and corporate showrooms around the world. Its modular nature enables the Crystal LED display to accommodate any size or aspect ratio for immersive viewing experiences at the show.

About NHK
NHK, Nippon Hoso Kyokai (Japan Broadcasting Corporation), is Japan’s only public broadcaster. As a public broadcaster funded by fees received from TV viewers, NHK delivers a wide range of impartial, high-quality programs, both at home and abroad. NHK will launched the world’s first  8K satellite channel in December 2018.

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