Designer JJ Martin takes over Sotheby’s London this week

JJ Martin, Founder of Maximalist Print Label La DoubleJ Takes over Sotheby’s London

 The Designer Creates a Vibrant Scenography of Bright Colours and Retro Shapes, weaving together a Cornucopia of Treasures

Modern and Contemporary African and Middle Eastern Art and Jewellery on view and available to visit virtually, 20-24 March 2020

 As part of the collaboration, JJ Martin has also curated a selection of colourful antique and vintage from next week’s Fine Jewels sale

London, 18 March 2020 – At the end of the week, JJ Martin, founder of the Milan-based “high energy” brand La DoubleJ will take over Sotheby’s London galleries and translate her passion for maximalist design, vintage, kaleidoscopic colours and striking patterns into a vibrant exhibition – weaving together a cornucopia of treasures from different genres and centuries.

With a growing number of Sotheby’s clients collecting across categories, the exhibition will juxtapose Fine Art and Luxury. Modern and Contemporary African and Middle Eastern Art will sit in dialogue with vintage jewels, in an unexpected scenography that enhances the beauty of the works.

Martin’s joyful aesthetic will be further dramatised by the vision of the creative duo Patrick Kinmonth and Antonio Monfreda, who are behind some of the most inspiring fashion exhibitions of the past decades, from the Met’s “Dangerous Liaisons: Fashion and Furniture in the 18th Century” to “Valentino: Master of Couture’ at Somerset House and more recently Chatsworth’s “House Style”.

Talking about the project, JJ Martin said: “I have developed an obsession for vintage over the years so it was a real pleasure to embark on this collaboration. Our aim was to create a visual feast and use our playful, bold, bright designs to shed unexpected light on the works of art and objects in the exhibition. We wanted the installation to be whimsical, fun and punchy but also with an exquisite attention to detail.”

JJ Martin’s vibrant melee of colours and media will be available to visit or view virtually on Sothebys.com from 20th to 24th March, with an accompanying stream of snapshots across social media channels (incl. our Instagram handles @sothebys and @SothebysJewelsTwitter and Facebook).

Rate this post

Click on a star to rate it!

Average rating 4.3 / 5. Vote count: 165

No votes so far! Be the first to rate this post.

Other Articles

Stay-At-Home Dinners Are Fresher Thanks to These Cajun Grilled Shrimp Tacos with Tangy Slaw

OPELOUSAS, La., March 31, 2020 /PRNewswire/ -- "A daring fusion of Baja and Cajun cuisines with fresh grilled shrimp, crispy slaw and a spicy lime crema … ready...

Be Among the First to Experience Sky-High Luxury at Four Seasons Hotel San Francisco at Embarcadero

The second - and tallest - Four Seasons in the Bay City is now confirming reservations as of May 1, 2020 SAN FRANCISCO, March 4, 2020 /PRNewswire/...

KitchenAid Creates Healthy And Fresh Possibilities In The Kitchen With New Blenders

Brand Debuts Two New Blender Innovations at 2019 Housewares Show BENTON HARBOR, Mich., March 2, 2019 /PRNewswire/ -- Eating healthy doesn't have to have obstacles,...

Bonhams ‘Ritual + Culture Online’ Fine Southeast Asian Arts Sale

Bonhams’ online-only fine Southeast Asian arts sale – Ritual + Culture Online – will be open for bidding between 3 and 22 April 2020. The sale...

Leave a Reply