The recently rebooted ITV British series from Objective Media Group features contestants stepping into The Cube to complete a series of mental and physical tasks for the chance to win a major cash prize
LOS ANGELES – August 5, 2020 – WarnerMedia is bringing the adrenaline-fueled, award-winning British game show reboot of The Cube stateside with a series order, executive produced and hosted by NBA legend Dwyane Wade. The show features pairs of contestants who must demonstrate skill, nerve and determination by braving The Cube, where they attempt seemingly simple physical tasks within the nerve-wracking confines of a glass box in the hope of winning a major cash prize. Working against the clock, each pair has nine lives to complete seven games, each worth an increasing amount of money, as they move closer to the jackpot. The ten-episode, 60-minute series is slated to premiere next year.
“The Cube is a massively popular national treasure in the U.K. Honestly, I can’t believe it hasn’t been snapped up here in the U.S. before now,” said Corie Henson, EVP and head of unscripted programming for TBS, TNT and truTV. “It is a visually stunning, but super simple game that everyone can play and almost no one can win. Stepping into The Cube takes focus, determination and calm under pressure, and I can’t think of anyone who demonstrates those qualities more than Dwyane Wade. Dwyane is a legend who sets the standard on and off the court, and now Americans will have the once in a lifetime chance to compete with him by their side.”
“I’m excited to join my WarnerMedia family in bringing this exciting and entertaining game show to the U.S.,” said Dwyane Wade. “As a former athlete, I enjoy competition and I appreciate the skill set needed to compete in high-tension and fast-paced environments. As executive producer and host, I’m looking forward to teaming up with contestants to embark on a quest that is both physical and mental, as well as adding my own flavor to the show that will make this a fun family viewing event.”
Building upon the existing U.K. fan-favorite format, the game show will include new twists and turns to keep the contestants on their feet and allow Dwyane to show his own skills. The updated series will introduce a “helping-hand” component, a call-to-action for our sports phenom host to enter The Cube and lend his athletic prowess and compete on behalf of the contestant. Additionally, the series will have an elevated feel, launching with the latest augmented GFX and camera technology.
“We are hugely proud of The Cube – it is a game show like no other. With Dwyane at the helm this series promises to be high-octane and jaw-dropping,” said Layla Smith, Objective Media Group CEO. “It’s very exciting to be bringing it to the WarnerMedia family, and we know viewers are going to be on the edge of their seats watching it.”
Based on the British format, The Cube is made by Objective Media Group America, an All3Media America company. The series is executive produced by Dwyane Wade and his production company, 59th & Prairie Entertainment, as well as Layla Smith and Jilly Pearce for Objective Media Group.
About Dwyane Wade
Dwyane Wade is a three-time NBA Champion, thirteen-time NBA All-Star, and an Olympic Gold medalist. Wade retired from the NBA after sixteen years following his 2018-19 season and his Miami HEAT number three jersey was retired earlier this year. He is a New York Times best-selling author, entrepreneur, style icon, and philanthropist. Wade’s partnerships include Li-Ning, PKWY, Hisense, MISSION, Budweiser, BallerTV, Gatorade, Wade Cellars, Mars Reel, Spades Royale, and 800° Woodfired Kitchen. Founder of 59th & Prairie Entertainment, he is an executive producer of D. Wade: Life Unexpected, the Sports Emmy-nominated documentary, Shot in the Dark, the Oscar-winning animated short, Hair Love, and the upcoming Vudu docuseries, Legacy. Through his partnership with WarnerMedia, he serves as a regular analyst for TNT’s Tuesday night NBA studio coverage and is the creative director for Bleacher Report. Wade serves as Chief Culture Officer of CAA Sports’ industry-leading basketball division and founded CAA AMP, a cultural strategy agency within CAA’s Brand Consulting division. He is a Board of Trustee member for The Naismith Memorial Basketball Hall of Fame. Wade and his foundation have received numerous awards over the past 15+ years helping underserved communities including the NBA Cares season-long Kia Community Assist Award in 2013, the BET Humanitarian Award, and the 2017 Mannie Jackson – Basketball’s Human Spirit Award. Recently, he launched the Social Change Fund with Chris Paul and Carmelo Anthony to invest in and support organizations focused on empowering communities of color and advocating for the human rights of all Black lives.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, truTV and others. WarnerMedia is part of AT&T Inc. (NYSE:T).
About Objective Media Group America
Objective Media Group America, an LA-based All3Media America company, develops original entertainment and factual formats, including upcoming HBO Max series 12 Dates of Christmas. Objective Media Group America also adapts popular IP created by multiple labels within the Objective Media Group banner in the U.K. The team is led by CEO Layla Smith and EVP Jilly Pearce. Headquartered in the U.K., Objective Media Group is home to production labels including Second Star (Flirty Dancing), betty (The Undateables) and scripted division Objective Fiction (Year of the Rabbit, Feel Good). Objective Media Group is one of 40 global production companies under the All3Media banner, which supports a growing roster of creatively and strategically independent production companies. All3Media is owned jointly between Discovery Communications and Liberty Global.
About All3Media America
All3Media America is the U.S. arm of global independent television, film and digital production group All3Media. With teams in Los Angeles and New York, All3Media America’s portfolio companies are responsible for hits that include the Emmy Award-winning Undercover Boss for CBS, the Emmy Award-winning United Shades of America for CNN, Chrisley Knows Best for USA, Gordon Ramsay’s 24 Hours to Hell and Back for FOX and Uncharted for National Geographic, the Emmy Award-winning Cash Cab for Discovery, Worst Cooks in America for Food Network and Betrayed for Investigation Discovery. All3Media’s unique federal structure, a model followed in both the U.S. and worldwide, encourages the creative and strategic independence of its growing roster of production companies. Today comprised of over 40 global production companies and counting, All3Media is one of the largest production houses in the world. All3Media is owned jointly between Discovery Communications and Liberty Global.